When the BBC launched Springwatch 2007, the RSPB asked JDA to design an integrated mail pack. With film crews shooting on RSPB reserves across the UK, it was a chance to show how people can enjoy native wildlife in their own back yard. And a fantastic opportunity to display our talents.
Creating a pack that was visually stunning and also tied into the BBC series was a challenge. But by understanding the power of targeting and timing, and by strongly selling in an inviting offer, we delivered an eye-catching, hardworking pack at a great value price.
The results really are something to sing about. We achieved the highest response for a cold DM pack that the RSPB had enjoyed for two years. In total the Springwatch pack recruited 818 members against a target of 750.
please roll over