With properties in Spain, Mallorca, Cyprus and Portugal – Parador Properties are the UK´s largest overseas property specialist. Keen to secure genuine sales leads, they asked JDA to drive new customers to visit their travelling property exhibitions or book an Inspection Tour.
We created a fully integrated campaign using Celebrity Big Brother contestant Claire Sweeney. We were able to raise awareness and increase public recognition of the brand – promoting the Internet as their lead channel.
It was an amazing success. The campaign gave Parador Properties their best ever year. They cut their acquisition costs by over 20% and became the UK´s fourth fastest growing company.
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