The RSPB is one of the UK's favourite charities with over 1 million members, working to secure a healthy environment for birds...
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The RSPB is one of the UK's favourite charities with over 1 million members, working to secure a healthy environment for birds and wildlife throughout the world.
Last year, we were tasked with producing an acquisition direct mail pack to coincide with the Springwatch TV series. The campaign saw the highest response rate in cold DM for two years.We were subsequently asked to re-brand the pack for the 2008 campaign to coincide with the RSPB's recently launched 'a million voices for nature' brand positioning.
The main objective for this campaign was to create interest in joining the RSPB to help protect wildlife not just at springtime but all year round. As well as looking fantastic, initial results are showing that our new pack is proving every bit as successful as its predecessor.