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Race for the prize

Cartridge World, the UK's leading printer cartridge refill company, was in a race against time to capitalise on their sponsorship of the British Touring Car Championship 2009...

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Springwatch takes flight

The RSPB is one of the UK's favourite charities with over 1 million members, working to secure a healthy environment for birds...

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Izzy wizzy, let's get busy

JDA has moved, but the good news is that we're still just 10 minutes from Leeds train station – the only difference is that now you need to catch a train to come and see us...

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Springwatch takes flight

The RSPB is one of the UK's favourite charities with over 1 million members, working to secure a healthy environment for birds and wildlife throughout the world.
Springwatch takes flight
Last year, we were tasked with producing an acquisition direct mail pack to coincide with the Springwatch TV series. The campaign saw the highest response rate in cold DM for two years.We were subsequently asked to re-brand the pack for the 2008 campaign to coincide with the RSPB's recently launched 'a million voices for nature' brand positioning.

The main objective for this campaign was to create interest in joining the RSPB to help protect wildlife not just at springtime but all year round. As well as looking fantastic, initial results are showing that our new pack is proving every bit as successful as its predecessor.