Cartridge World, the UK's leading printer cartridge refill company, was in a race against time to capitalise on their sponsorship of the British Touring Car Championship 2009...
Cartridge World, the UK's leading printer cartridge refill company, was in a race against time to capitalise on their sponsorship of the British Touring Car Championship 2009. They wanted to use their exclusive places at the track as a prize to drive customers to their franchise partners.
JDA burned rubber to produce a DM pack containing an A4 letter and two A5 flyers, and provided it in a format that allowed each individual franchise to personalise their details before mailing. For the next mailing we developed a one-piece self-mailer that offered the same flexibility for personalisation but had even more standout.