The RSPB is one of the UK's favourite charities with over 1 million members, working to secure a healthy environment for birds...
See how we've put local business directory Know on the map for users and advertisers with their new coach tour TV ad.
We're about to launch a new magazine site for the fastest growing age group on the web.
KCOM Group's Know phonebook is a genuinely local business directory. It helps you find what you need on your doorstep, with no national advertisers or 0800 numbers. But until recently, poor awareness meant that (literally) there weren't many businesses in the Know.
JDA had to boost Know's profile across the north to encourage more local advertisers to book ads and make the directory more useful - and more profitable. Which is what we did when we hit the road with Kay, our brassy tour guide. Our new TV ads follow her coach tour as she travels from town to town, quickly finding the best businesses then moving on with a twinkle in her eye
The first ad was a quest to find the best Naans in Bradford. Early screenings raised prompted awareness among potential advertisers from 15-20% to 75-80% and unprompted awareness to 35%. With more advertisers wanting to get in the Know, the Ad sales team was able to hit their targets for the first time since the book was launched a year before. And there are lots more destinations in store for this year!