In 2007 Halifax made home insurance their hero product. They were the first provider to introduce the 'beat and freeze' proposition. And to promote their market-leading product they needed an integrated campaign, which included TV, branch campaigns, direct mail and door drops.

JDA created a range of below the line materials using the Quote Monster creative. It was the first time that home insurance had been promoted above and below the line, so we needed to prove we could achieve cut through and brand consistency to drive acquisition forward.

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