For some years now JDA has been introducing 'ladies who lunch' to a premium decorating service from the No.1 paint brand.

These women would never consider picking up a paintbrush themselves. They may not have a partner to call upon to do the deed. And even if they do they probably wouldn´t trust hubby to do the job properly. Their standards are far too high for that.

With reliable tradesmen so hard to find these days, this service comes into it´s own. Official Dulux approval and vetting, plus a 12-month guarantee for all work, means the product speaks for itself. So the real creative task is to tap into the mentality of these women and offer them a motivating message that gives them a warm rosy glow about Dulux Decorators and prompts them to book a consultation.

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