Having been at the forefront of direct marketing in the UK for over 20 years, we´ve pretty much worked out what works and what doesn´t. And no matter what market you´re in, no matter which channels you´re thinking of using, a trip through the JDA funnel of love can help improve your marketing performance. Right from the top, our planners will come up with the big ideas on targeting, timing and proposition, before we add that streak of creative brilliance that compels customers to open their wallets.